Google Shopping & AI-Powered Commerce
Reach millions of shoppers on Google Shopping and enable AI agents to discover your products through the Universal Commerce Protocol.
Universal Commerce Protocol
Connect your catalog to AI-powered shopping experiences with Google's open standard for commerce.
- AI-powered product discovery
- Gemini & AI Search integration
- Secure tokenized checkout
Google Merchant Center
Get your products on Google Shopping, Search, YouTube, and more surfaces with automatic sync.
- Google Shopping listings
- Free product listings
- Real-time inventory sync
Why Connect Both?
Maximize your reach across Google surfaces with a unified approach to product syndication and AI commerce.
Single Product Catalog
Manage products once, publish everywhere. Your Marketplace Labs catalog powers both GMC and UCP.
Unified Inventory
Stock levels sync automatically across all Google surfaces. No overselling, no manual updates.
Combined Analytics
See performance metrics from Google Shopping and AI commerce in one dashboard.
Ready to Sell on Google?
Connect your products to Google Shopping and AI-powered commerce. Our team can help you get started.