Stop Wasting CRO Budget on Robots
For the first time in a decade, bots now exceed human web traffic—51% of all internet activity in 2024.[1] Our neuroscience-powered detection lets you serve persuasive nudges to verified humans while providing AI shopping agents with the structured data they need.
Traditional Bot Detection Has Failed
The numbers are stark: automated bots accounted for 57% of e-commerce website traffic during the 2024 holiday season.[2] Meanwhile, AI-referred traffic to U.S. retail sites grew 4,700% year-over-year through July 2025.[3]
Traditional CAPTCHAs offer no protection—researchers demonstrated 100% success rates bypassing reCAPTCHA using current-generation AI models.[4] The core problem is behavioral mimicry: AI bots now simulate mouse movements, vary browsing patterns, and adjust timing to appear human.
Behavioral Biometrics Grounded in Neuroscience
Human neuromotor systems have fundamental properties that AI cannot perfectly replicate. Signal-dependent noise—the principle that variability in muscle force output increases proportionally with force produced—means humans cannot move in perfectly straight lines.
Fitts's Law timing signatures, cognitive load indicators, and decision latency patterns all carry signatures of neurological processes that provide detection accuracy rule-based systems can't match.
Why It Matters for Commerce
Conditional Nudge Logic
Serve scarcity cues, social proof notifications, and urgency timers only to verified humans. Stop wasting persuasion on bots that don't convert.
AI Agent Optimization
Provide AI shopping agents with structured Schema.org data and machine-readable APIs. They need inventory data, not "Only 2 left!" notifications.
Regulatory Compliance
Stay ahead of tightening dark pattern regulations. The UK DMCCA (April 2025) and EU DSA explicitly ban manipulative interfaces—transparent, consent-based detection is the legal high ground.
No Existing Product Combines Detection with Conditional Nudges
Bot detection tools block or allow traffic. CRO tools serve nudges to everyone. Nobody connects the two. We're building the first product that detects visitor type and conditionally applies conversion optimization.
The window is 12-24 months before major platforms build native solutions or AI behavioral mimicry advances to defeat detection.
References
- [1] Imperva, "2025 Bad Bot Report: How AI is Supercharging the Bot Threat," April 2025. View source
- [2] Security Magazine, "Over Half of Online Shopping Traffic is Made Up of Bots," 2024. View source
- [3] Adobe Digital Insights, "Generative AI-Powered Shopping Rises with Traffic to U.S. Retail Sites," July 2025. View source
- [4] Tom's Hardware, "AI researchers demonstrate 100% success rate in bypassing online CAPTCHAs," September 2024. View source